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AppUp and More at IDF

September 15, 2010

Just back from the Intel Developer Forum – what a great event.  This year they broke their own record of attendees with over 6500 plus press, analysts and of course the Intel force.  I was delayed and so missed Paul Ottelini’s opening keynote, but the next day Renee James was impressive.  Dividing their software offerings and tools into three areas: high performance parallel computing, visual computing (as in graphics and animation), and embedded systems, Intel showed off considerable strength in each of the categories.  Intel has become a surprisingly strong software company.

Intrigued by all the deep dive sessions into the Cloud and Data Centers, I was also impressed with the Intel Trusted Execution Technology (TXT) which protects the Data Center with security implementations in the processors – like protected execution and measured launch and can act at the level of the BIOS, and also the AES encryption technology.  With security concerns being one of the major barriers to cloud adoption amongst developers, this is important.

But perhaps the most fun was to be found at the AppUp center across the street.  AppUp isn’t very old – only announced a year ago and only just now coming out of beta, it is designed to be a cross-platform App store presented through different partners like Acer and Assus and Best Buy.  Currently it supports apps written for Windows on netbooks, but MeeGo support is shortly forthcoming to thus include other devices with that variation of the Linux OS, and Adobe was there at the show to announce the Air runtime on AppUp which opens considerable doors for developers through this distribution method.

With their recent acquisitions, it’s clear that Intel is strengthening the software side of their offerings.  It will be exciting to see what they make of the McAffee security technology and Infineon’s wireless technology.  My guess is it’s going to be very interesting.

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